Comedians Crash Netflix Shows as the ‘Netflix Is a Joke’ Campaign Hits TV

Dave Chappelle, Ellen DeGeneres, Chris Rock and Jerry Seinfeld

Those cryptic (but not really) “Netflix Is a Joke” billboards that popped up recently have now been paid off on Emmy night with a “Netflix Is a Joke” commercial in which Dave Chappelle, Ellen DeGeneres, Chris Rock and Jerry Seinfeld—who’ve all signed on to star in Netflix stand-up specials—crash scenes from Netflix original programming.

Netflix worked with Los Angeles agency Battery on the spot.

Directed by Neal Brennan (a multiple Emmy nominee himself for his work on Chappelle’s Show), the ad shows the comics interrupting the action on Stranger Things, Orange is the New Black, The Crown and House of Cards. Three of those four shows—all but OITNB—are nominated for either best comedy or best drama series tonight, and Netflix boasts 91 nominations in all.

Netflix is also celebrating Emmy night by getting Retta to live tweet the events from the Netflix U.S. Twitter account.

The streaming brand’s latest stand-up special, Jerry Before Seinfeld, launches this Tuesday.