Comcast tortoises deal with sudden fame

Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.

Watched a lot of March Madness over the weekend, and kept seeing the ads for Comcast high-speed Internet featuring the Slowskys, the husband-and-wife tortoise couple who prefer plodding DSL service to the lightning-fast Comcast cable. If you’re into tortoises, you’ll enjoy these ads, which show the couple, Bill and Karolyn, in deadpan domestic-scene testimonials, saying how great DSL is because it’s so slow and why you shouldn’t switch to Comcast. The ads are up on the Web site, which has lots of other comical elements, including Karolyn’s blog (she’s always more than a few days behind with the news), a photo gallery (which challenges you to Photoshop Bill in various exotic locales), a line of belated greeting e-cards and something called the Slowsky Awards.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in