Colorado town in fight over ‘Icebox’ slogan

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Old people like things that have been around for a while. Like town mottos. Try to “update” them, and you may be beaten with canes. Fraser, Colo., for example, has been known as “The icebox of the nation” for decades. The average annual temperature is 34.8 degrees, and it commonly drops to minus-40 in the winter. But one resident, Kirsten Laraby, who not coincidentally works for a development company that’s building luxury homes in Fraser, wants

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in