Colonel Sanders becomes video-game hero

Headshot of David Griner

Don't ask why it took so long, but Colonel Sanders is finally making his debut as a video-game hero. Apparently, KFC's founder and posthumous pitchman will appear as a playable character in Japan's upcoming Phantasy Star Portable 2 Infinity. This game franchise has a history of over-the-top product placements, such as the previous installment's "Pizza Hut shield." But the Colonel seems an inspired choice, with his rakish beard, heroic costume and powerful finishing moves such as the heart-stopping Double Down. Plus, it'll be nice to see him as a good guy after his villainous turn alongside Sarah Palin in PETA's 2008 Holiday Snowball Fight Game. So, which advertising icon would you most like to see in a video game? I'm thinking Mr. Peanut. That cane could do some serious damage in Soulcalibur 5.


@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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