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If Emo is music to kill yourself by, then Emo Cologne is the scent to wear while doing it. This black and white parody ad, which has been making the rounds lately, highlights every cliché of the musical genre (not to mention the fragrance industry) that all the cool kids are into right now: thin men with questionable hair choices, loosened ties worn over too-tight ironic t-shirts and a sense of crushing despair. Sure, listening to Fall
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