In CollegeHumor's Panhandling Stunt, the Joke's on Vitamin Water

Like too much begging, excessive bragging gets boring

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Not sure what the endgame for this Vitamin Water subway "prank" was, since it's basically a comedy video onto which the brand rivet-gunned its "Make Boring Brilliant" tagline. Still, two things immediately caught my eye. First, all the regular commuters gritting their teeth when they hear “may I have your attention please,” because homelessness on public transit is something of a medicine show these days.

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