College Is a Money-Devouring, Time-Wasting Purgatory in ‘Honest’ Recruitment Ad

A parody so pointed, it's painful

YouTube star Ryan Higa takes some well-aimed shots at the college experience with this Honest College Ad video.

He's a little confused about which college experience he's targeting, though. The name of the fake college (EveRy) and the video's tone and aesthetics are a send-up of diploma mills like ITT Tech and DeVry, where annual costs are closer to $25,000 than $56,000. Higa's description more closely matches the pitfalls of a state university.

And while it takes him a little too much time to parody an ad genre that's typically shorter than a minute, he covers an admirable amount of ground and calls out many of the most frustrating aspects of the debt-accumulating process required to graduate. And it's clearly resonating with young viewers. "It would be funny," notes one YouTube viewer, "if it weren't so true and depressing."

The Fans. The Brands. Social Good. The Future of Sports. Don't miss the upcoming Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. Early-bird passes available until Oct. 26. Register now David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.