Coke uncomfortable with Jesus testimonial

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Coke has managed to delay the opening of an Italian film that shows Jesus enjoying a lovely cool can of the Real Thing. The film, 7 km from Jerusalem, is about an ad executive who loses his job, has a crisis and flies to Jerusalem, where he runs into the Son of God and offers him a Coke. Christ enjoys the beverage, prompting our hero to envision a marketing coup of divine proportions. Coke’s lawyers envisioned a less pleasant scenario, and have forced the filmmakers into reshooting.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in