Coke’s ‘Happiness Factory’ has a dark side

Goovy new animated spot here from Wieden + Kennedy and Psyop that imagines all sorts of fantastical goings-on inside a Coke vending machine. All the little creatures seem happy and bubbly … except for the snowmen, who appear to be getting slaughtered en masse as part of the bottle-chilling process. For the full effect, see a high-res version of the spot here. Spotted first at Beyond Madison Avenue.

—Posted by Tim Nudd