Coke Made Its Own Bubbly Ad About Saudi Arabia Lifting Its Ban on Women Driving

With no shortage of product placement

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It took a few weeks, but Coca-Cola has rolled out an upbeat commercial in Saudi Arabia, celebrating King Salman’s decree back in September that allows women to drive—finally ending the only ban on women drivers anywhere in the world.

The minute-long spot opens with a father and his daughter switching seats so that she is driving. And it soon becomes clear that he’s going to give her driving lessons.

It’s a lighthearted plot from there, centered around the woman’s struggle getting used the driver’s seat.

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