Coke Celebrates 125 Years With Biggest Building Illumination Ever

After 125 years in business, the future looks bright for Coca-Cola, which is celebrating its birthday with what it says is the largest building illumination ever—lighting up its headquarters tower in Atlanta with nearly 1 million lumens of light every Thursday, Friday and Saturday evening in May. A quick rundown of facts about the stunt is below the video:

—The scale

• The entire Coca-Cola North Ave. tower in Atlanta—26 stories high and 402 feet (122.8 m) high—is canvassed in scrim.

• The projection covers an area 339 feet high and 157 feet wide per side of the building.

• The projection surface area from all four sides of the building totals more than 210,000 square feet, making it the world's largest single building illumination.

—The technology

• This display uses 45 projectors that are 20,000 lumens each, for a total of nearly 1 million lumens of light simultaneously projected onto the building.

• The overall projection resolution is more than 7,000 pixels wide (7040 x 3800).

• The visual design and projections were created and executed by Obscura Digital.

—The creative

• The show features the iconic Coca-Cola contour bottle projected in 3-D across the 26 stories of the building.

• This display includes imagery from a library of 125 years of Coca-Cola advertising.

• On the additional show nights, programming variations and surprise architectural effect elements will be added.

• The show features photos posted by Coca-Cola Facebook fans from around the world.

• Throughout May, consumers who upload their favorite Coca-Cola photos to the Coca-Cola Facebook Fan Page could have their pictures included in the show.

—The carbon offset

• The carbon emissions from this event will be offset in support of Georgia's Valley Wood Carbon Sequestration Project.


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