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Coca-Cola began a year-long campaign across Africa to promote the feeling of joy and the positive energy the soft drink can bring to consumers.
Coke’s ad pans in on a girl working in an internet café. After getting annoyed by the poor connection speed, she begins to dance euphorically on the tables in response to taking a sip from a can of Coke, all the while watched by the amazed elderly owner. The spot has been edited to run in 15-second, 30-second and 58-second versions.
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