Coca-Cola’s New Can Splits in Half So You Can Really Share the Happiness
Brand positioning comes to package design
Ogilvy France and Ogilvy Asia-Pacific joined forces to make a can that splits in half for Coca-Cola, the most literal extension of the brand's global "Share Happiness" concept. The split-can design is admittedly pretty cool, although sharing a Coke with anyone who isn't a germaphobe is already pretty easy, so this is a solution to a problem that doesn't really exist. It does make Twix look even worse for their infamous "Two for me, none for you" campaign back in the day, though.
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