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Can a classic drink be a gift in itself?
Coca-Cola's new Christmas campaign in the U.K. includes "bow bottles"—1.75-liter containers with a label that transforms into a bow. And while lots of brands roll out special packaging for the holidays—grocery store aisles are peppered in red and green this time of the year—the bow is a unique attention grabber.
A YouTube user demonstrates below:
Coke—whose innovative packaging ideas, from names on the bottles to incredible caps, are legendary—released the new bottles at the same time as its Coca-Cola Christmas truck tour, which is traveling the U.K.