Coca-Cola Taps Restaurant Brands International Design Chief Rapha Abreu

He will leave the brand the same month as global CMO Fernando Machado

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Coca-Cola has hired Restaurant Brands International (RBI) vp, global head of design Rapha Abreu to join the soft drink multinational organization as its global vice president of design.

Having recently completed the much-appreciated rebrand of Burger King, he will return to Coca-Cola, which he left two years ago. There he held the role of global head of visual identity and senior global design director. He spent eight years at Coca-Cola before moving to Florida to join RBI.

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