Coke Spreads Happiness Online With Emoji Web Addresses

Domains for every joyful face

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Coca-Cola hasn't had much luck making the Internet a happier place lately, but maybe this will help—a fun campaign from Coca-Cola Puerto Rico that puts smiley-face emojis right in the brand's Web addresses.

The brand registered URLs for every emoji that conveys happiness. Entering any of these happy icons into a mobile Web browser, along with the .ws suffix, leads users to Coca-­Cola Puerto Rico's website.

Why .ws, which is actually the domain suffix for Samoa?

"Emojis are not accepted on domains such as .com,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in