Coca-Cola Has Flower Power in Ogilvy Ads for Its New PlantBottles

Plastic made partially from plants

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Coca-Cola's orgy of happiness continues with recyclable plastic beverage bottles made partially from plants, touted in cute ads from Ogilvy New York.

The ads are rendered in Coke's signature colors and design style with clever visual twists. One shows a flower—it's also two passionate faces—and reads, "Plants make us happy. They make us want to smooch, neck and kiss. They also make our bottles." Yeah, plants are cheap labor, all right.

PlantBottles substitute renewable sugarcane for up to 30 percent of the petroleum used in standard recyclable beverage bottles, which the company says offsets carbon emissions and helps the environment.

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