Coca-Cola Builds Adorable Mini Kiosks to Sell Mini Cokes

Ogilvy Berlin comes up small

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

"It's the little things in life that make us happy." That's the message in this print and outdoor Coca-Cola campaign from Ogilvy & Mather Berlin, and it's true in advertising generally. Unusually little things tend to get big props—whether you're talking doll houses, mini Abe Lincolns or tiny billboards.

Ogilvy placed these mini kiosks in five major German cities. They sold mini cans of Coke, which was the whole point, but also various other miniature products.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in