Clothing Store Uses Actual Burglary Footage in Ad, Making Fashions Look Most Wanted

Reserva makes most of theft

Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.

Someone call the fashion police! Brazilian menswear brand Reserva used actual security-camera footage of a real robbery at one of its São Paulo stores in the ad below, for a subsequent clearance sale. The spot superimposes text such as "There's no need to break the store window" and "Hurry up! Because there are people doing crazy things for Reserva" over scenes of a gang smashing into the place, knocking over a dummy and grabbing jeans, shorts, shirts, etc.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in