Clothing Store Uses Actual Burglary Footage in Ad, Making Fashions Look Most Wanted

Reserva makes most of theft

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Someone call the fashion police! Brazilian menswear brand Reserva used actual security-camera footage of a real robbery at one of its São Paulo stores in the ad below, for a subsequent clearance sale. The spot superimposes text such as "There's no need to break the store window" and "Hurry up! Because there are people doing crazy things for Reserva" over scenes of a gang smashing into the place, knocking over a dummy and grabbing jeans, shorts, shirts, etc.

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