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Attention, Swedish shoppers: More Rag Bags are on the way!
For now, check out DDB Stockholm's case study video for the sustainability campaign, which generated significant media coverage last year, along with a win at the Epica Awards and three nominations at Cannes.
The initiative, for Swedish fashion brand Uniforms for the Dedicated, features biodegradable shopping bags that can be used to ship unwanted garments to charitable organizations. One thousand bags were produced in a pilot program, and consumers could order them free of charge.
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