Clippers mistime ad for Black History Month

Los Angeles Clippers owner Donald Sterling is being taken to the woodshed for celebrating Black History Month during the team’s home game tonight against Houston Rockets. February is Black History Month. You’ll notice it’s now March. But given Sterling’s standing as a poster boy for racial intolerance and bigotry, I’m amazed he missed it by only two days. By all accounts, this meathead is about as racially progressive as Archie Bunker. This is a guy who paid $2.73 million in 2009 to settle a federal lawsuit that claimed he discriminated against blacks and Hispanics when renting apartments in L.A. He had settled a similar action six years earlier, and allegations of his racially demeaning remarks are legion. Plus, Sterling is an equal opportunity jerkwad whose record with women also stinks. He’s been sued at least twice for sexual harassment; he allegedly solicited “hostesses” for private parties (one called working for him “dehumanizing); and he gave testimony in 2003 that he regularly paid a woman named Alexandra Castro $500 for sex, explaining, “If you are having sex with a woman you are paying for, you always call her honey because you can’t remember her name.” What a charmer. March, by the way, is Women’s History Month. Sterling probably has a celebration planned for April.

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@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.