Money Talks as Climate Change Deniers Learn How Much They Could Save by Ditching Fossil Fuels

They might not believe the science, but they love the almighty dollar


Among scientists, 97% agree that humans are causing climate change and global warming. That’s about as close to a verified fact as the scientific community gets. So why is there still an ongoing debate about climate change?

A distrust of scientists—or of the media giving a voice to those scientists—is usually at the heart of a climate change denier’s beliefs. But a new campaign by 180LA for the Geothermal Exchange Organization (GEO), a nonprofit trade association promoting geothermal energy, is successfully convincing climate change deniers to move away from fossil fuels.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in