Money Talks as Climate Change Deniers Learn How Much They Could Save by Ditching Fossil Fuels

Among scientists, 97% agree that humans are causing climate change and global warming. That’s about as close to a verified fact as the scientific community gets. So why is there still an ongoing debate about climate change? A distrust of scientists—or of the media giving a voice to those scientists—is usually at the heart of a climate change denier's beliefs. But a new campaign by 180LA for the Geothermal Exchange Organization (GEO), a nonprofit trade association promoting geothermal energy, is successfully convincing climate change deniers to move away from fossil fuels. No, these red-blooded, red-voting Americans have not come around on the near-consensus findings of the scientific community. GEO is reaching them through a universal color: green. Money talks. While they may treat climate change as a hoax, the bottom line is impossible to ignore. GEO sent self-proclaimed environmentalist Eric Caspian-Johnson Garcia-Marquez (actually actor Eric Satterberg) into America’s heartland to show how much fossil fuel-based heating and cooling has cost them over the years. [kickout id="1"] The result is a campaign that ignores the wild conspiracy theories and instead opts to find common ground. If they won’t listen to scientists (but please just listen to scientists), the price disparity between geothermal and fossil fuel heating and cooling is a sound argument. Eyebrows rise when the difference is shown to be in the tens of thousands of dollars. “Geothermal is the energy you already own right in your own backyard, but it has extremely low consumer awareness, so we needed to do something disruptive. We set out to prove that no matter who we are or what we believe, we can all agree that geothermal energy just makes sense,” said Ryan Dougherty, chief operating officer of GEO. “Featuring real people in real conversations makes our message that much more clear, relatable, and powerful.” [kickout id="2"] While it is hard not to facepalm when watching people dismiss facts backed up by 97% of all professionals qualified to talk about these issues, at least GEO has found a way to cut through whatever misconceptions climate change deniers are still desperately clinging on to. [kickout id="3"] “The U.S. and the entire world are fiercely divided on climate change,” added Tylynne McCauley, creative director at 180LA. “But this innovative product, along with the core idea behind this campaign, hold the power to bridge this chasm and bring people on both sides together to stand on common ground. And in today’s political climate, that’s hard to do.” CREDITS: Client: Geothermal Exchange Organization Campaign Title: “Energy We Can All Agree On” Agency: 180LA Chief Creative Officer: Al Moseley Creative Directors: Brian Farkas, Tylynne McCauley Sr. Copywriter: Will Sands Sr. Art Director: Robison Mattei Sr. Producer: Dave Lambert Designer: Rachael Morello, Bory Chung Account Director: Rebecca Bowman Strategy Director: Maggie Speciale Social Strategist: Lauren Murphy Photographer: Rich Saal Production Company: The Bear Director: Ben Steinbauer Producer: Janice Woods Producer: Greta Kovach Editorial Company: 180LA Editor: Joe Schiffer Audio Record & Mix: Therapy Studios Color Grade & Online: Therapy Studios Producer: Margaret Ward Client Credits Enertech Global, LLC. CEO: Steve Smith Marketing Director: Mallory Fohne Senior Content Creator: Bryson Buehrer ClimateMaster, Inc. CEO: Todd Graf Marketing Director: Scott Stayton WaterFurnace Renewable Energy, Inc. CEO: John Thomas VP of Sales & Marketing: Bruce Cole Marketing Director: Tim Litton Geothermal Exchange Organization: President & CEO: Doug Dougherty Chief Operating Officer: Ryan Dougherty

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Money Talks as Climate Change Deniers Learn How Much They Could Save by Ditching Fossil Fuels

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