Clif Bar Furthers the Battle Between Snack Bar Brands in First National TV Spot

Highlighting its sustainability efforts in its largest campaign to date


It’s 2019, which means the war between snack bar brands is officially a thing we’re being subjected to.

Just a few months back, Clif Bar & Company took out an ad in The New York Times to call out snack bar rival Kind for not using organic ingredients, encouraging the brand to make the switch (Kind, ironically, didn’t take kindly to it).

Now Clif Bar is back with a campaign that touts the 27-year-old brand’s “approach to running a sustainable food company,” which is firmly in line with its commitment to using organic ingredients.

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