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A new company is hoping to put an end to obnoxious banner ads by letting viewers choose images they want to see instead. But ultimately, you'll have to pay for the privilege.
Adieu, a browser extension that aims to outbid brand marketers for ad space when viewers load a webpage, is the first product from Fair Tread, a digital media company founded by Matt Mankins, formerly chief technology officer at Fast Company.
A trial comes with a $2 credit.
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