Citroën’s DS3 Cabrio Will Make You Feel Like a Long-Haired Baby on Horseback

Tom Kuntz gets back to being weird

MJZ director Tom Kuntz has had some big advertising hits. Most notable, of course, was the original, Emmy-winning Isaiah Mustafa spot for Old Spice. He also directed the great "Cable Effects" ads for DirecTV, and had a couple of spots on this year's Super Bowl—Oreo's "Whisper Fight" and Volkswagen's Jamaican-flavored "Get Happy." But all that work is pretty mainstream. As evidenced by much of his artwork, Tom can make weirder stuff. And here's a very odd commercial he just did for Citroën's DS3 Cabrio car, via French agency H Paris. Seems the vehicle is targeted at a certain type of man who imagines himself, while driving, to be a cherubic toddler with long, flowing, flaxen hair, galloping along pristine beaches astride a giant white horse. (Yes, once again, he's on a horse.) Red lights occasionally interrupt this fantasy, though not enough to derail it. The campy, retro vibe—another Kuntz specialty, seen in other recent ads like the Hahn SuperDry spot from Australia—is cemented here by the use of Spandau Ballet's 1983 pop ballad "True" (a song that's suddenly a favorite of car ads, having popped up in that Chevy ad last year as well). Anyway, it's nice to see Kuntz finding an outlet for his more peculiar instincts—even if he has to go to Europe to do so. Credits below.

CREDITS

Client: Citroën DS3 Cabrio

Head of Marketing Worldwide: Jean Marc Savigne


Spot: "Baby"


Agency: H Paris 


Worldwide Creative Director: Gilbert Scher 


Creative Directors: Marco Venturelli, Luca Cinquepalmi 


Art Director: Luca Cinquepalmi 


Copywriter: Marco Venturelli 


Head of TV: Chritopher Thierry 


Agency Producer: Sarah Bouadjera 


Account Director: Hugues Reboul 


Production Company: MJZ 


Production Company: Smile Unlimited 


Director: Tom Kuntz 


Director of Photography: Chris Soos 


Editing: MacKenzie Cutler, New York


Postproduction: Eight VFX, Los Angeles 


Sound Design: Kouz Production, Paris