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Absolut Vodka's #AbsolutNights campaign centers on archetypes that don't get much attention in traditional advertising—including a widow, a woman attracted to other women and now a transgender person.
The newest ad in the series, titled "Darla," features a guy at a music festival who runs into an old friend, who's gone through gender reassignment and renamed herself. As they run the gauntlet of cool music festival stuff, Darla explains her experience in a teachable moment that honors the campaign's tagline, "When was the last time you were true to yourself? Sometimes being open to new possibilities is all it takes."
Reaction to this ad has been mixed, to say the least.
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