A Cisgender Guy Learns to Love His Transgender Buddy in One Sleepless Night for Absolut

Vodka brand preaches acceptance to bros

Absolut Vodka's #AbsolutNights campaign centers on archetypes that don't get much attention in traditional advertising—including a widow, a woman attracted to other women and now a transgender person.

adfreakdk@gmail.com David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.
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