Cinemax Appeals to the 1 Percent in Labyrinthine Ads for 'Hunted'

Wall Street targeted by spy drama

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I'm a sucker for a good ARG, even if it is just an ad for a show I'll never watch. So, I'm intrigued by what Campfire and Jam3 put together for Hunted, a new Cinemax drama revolving around the ominous-sounding Byzantium Security International. Not only do the fictional company's name and image bait the Occupy movement (out-of-home ads were placed on and around Wall Street, and banners on WallStreetJournal.com, to really rub that in), but the game they direct people to, at ByzantiumTests.com,

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