Church Apologizes on Billboard for North Carolina’s Anti-Gay Vote

Ad rues 'rights and equality' denied

A San Diego church paid $3,000 for a four-week run on a billboard in North Carolina apologizing for that state's recent vote supporting an amendment defining marriage as a union only between a man and a woman. The ad reads: "Missiongathering Christian Church is sorry for the narrow-minded, judgmental, deceptive, manipulative actions of those who denied rights and equality to so many in the name of God." Amazingly, there's been no controversy or media attention whatsoever. Zero. Don't believe me? Okay, the debate's been heated and predictable. David Hains of the Catholic Church Diocese of Charlotte blasts the message, saying it's "disappointing that Christians would call people names, but I have no apologies for what the people of North Carolina said." Missiongathering Church's Rev. Alex Roller insists the goal "was to say to the LGBT community of North Carolina and likeminded straight allies that there are people across the country that stand in support with you … for the fight for marriage equality." Perched fittingly (or perhaps ironically) above the Billy Graham Parkway, the contentious billboard serves as a sign of the cross, no matter which side of the debate you're on.

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.