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The second half in America has apparently begun. Chrysler is rolling out four new TV commercials from Wieden + Kennedy this weekend that extend the theme—introduced with the "It's Halftime in America" spot on the Super Bowl—of battling adversity in bleak economic times. Clint Eastwood makes way here for ordinary Americans—proud, hardworking, always getting up after being knocked down—in the hardboiled spots, breaking this weekend on major programming like the NCAA men's basketball semifinals and national championship game, NHL and Nascar competitions, the Academy of Country Music Awards and Mad Men.
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