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We’ve found the ideal holiday shopper, and it’s probably not who you thought it was: It’s a married, wired, 60-year-old Midwestern man whose household income exceeds $50,000.
At least, such a person combines the traits of consumers who, according to an ABC News poll, will spend above-average amounts on their holiday shopping this year. Overall, the survey’s respondents plan to spend an average of $843. But married people will spend more than singles ($902 vs. $767); those who
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