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The Prayer Channel, a religious station in New York City, has enlisted the devil as an "anti-spokesman" in promos advertising its name change to New Evangelism Television (NET). "The Church has used the good vs. evil conflict to promote religion for two centuries," says Michael Migliozzi of the agency Cesario Migliozzi, which created the campaign. In this case, the ornery imp urges viewers to stick with "bad" TV, and uses every resource in his power, from YouTube
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