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Earth Day is a time to celebrate the beauty of the natural world and take steps to protect it. FCB New York and BMW of North America are doing both with a 60-second “The Future Finds Us” spot promoting the all-electric BMW iX first released last summer.
Actor Chris Pine provides poetic voiceover set to footage taken in Yucca Valley, where a replica of the iX was placed atop a 12-foot stone tower. Created in partnership with FCBX, the model took 12 weeks to build.
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