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Saturday Night Live cast member Chloe Fineman is known for her impressions of celebrities such as Britney Spears and Jennifer Coolidge. Now she’s taking on the role of Günter, a “vodka seltzer sommelier,” serving as the face of the first national campaign for Anheuser-Busch‘s Nütrl.
The yearlong “Nütrl. The One With the Umlaut” campaign from The Martin Agency kicks off with two 15-second and two 6-second spots. One introduces the drink made from vodka, seltzer and real juice, drawing attention to the vowel mark in its name by noting “everything is here for a reason, except for this silly little umlaut garnish.”