Chipotle Really Goes Back to the Start in Its First U.K. Ad Campaign

Say my name

Mother London has cooked up Chipotle's first British campaign with print ads and posters that explain how to pronounce the burrito chain's name. "Chi-Pole-Tay," "Chi-Pottle" and "Shi-Pot-Lay" are wrong. (Now they tell me. All those wasted years.) "Chi-Poat-Lay" is correct. Thanks, Chipotle!

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