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Chipotle has come up with a pretty clever way to get people to express their deep love for burritos. Today, Chipotle is running a social media campaign asking people to post a haiku on Twitter or the brand's Facebook page for the chance to win prizes. The top 20 poems with the most Likes and retweets will win a dinner for two.
Usually, this sort of consumer-generated contest fare is pretty bad. But some of Chipotle's fans are putting some impressive levels of creativity into it.
On Facebook, someone submitted, "I used to date you/ But now you just serve me food/ One taco, no love."