Children's Playtime Is More Structured Than Ever, and One Brand Wants to Help Change That

GoGo squeeZ asks parents to create 30 minutes for kids to be kids

For many children of the 1980s and earlier, unstructured free time was often the norm. Outside of sports and a few other after-school activities, these latchkey kids were frequently left to their own devices, and in this pre-smartphone era, parents could do little to monitor it all except tell them to be home by dinner.

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