Children in Poverty Pick Their Own Sponsors in This Sweet Video That Flips Fundraising

It's a simple switch with powerful results

Choice is a powerful thing, one that most of us take for granted. And when we choose a recipient for our charitable dollars, we feel a rush of benevolence from the knowledge we’ve helped shape a life.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in