Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Having cute kids can be a real pain in the ass. Like when your daughter hilariously glues your brand-new smartphone to the wall of her dollhouse, so her Barbie can have a flat-screen TV. Husbands can also be real gems, undermining your authority by behaving like children and indulging your offspring in video games well past bedtime. So propose a couple of new Walmart spots in The Martin Agency's product-packed conveyor-belt campaign. The series continues to emphasize the brand's role in enabling these somewhat humorous slices of middle-class life.