Child-Abuse Ad Uses Lenticular Printing to Send Kids a Secret Message That Adults Can't See

'Phone us and we'll help you'

The ANAR Foundation, a Spanish child-advocacy organization, used lenticular printing in this powerful outdoor ad to send different messages to children and adults. Anyone under about 4-foot-3 sees bruising on the child's face in the poster, along with ANAR's hotline number and copy that reads, "If somebody hurts you, phone us and we'll help you."

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