Top CMOs Share Their 2023 Resolutions, From Going Deeper to Putting People First

Here's how marketing chiefs from Cadillac, Trinity Health, MLB and more are approaching the new year

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Headwinds, challenges, risks—across seemingly every industry, 2022 was spent under the pall of uncertainty.

But now it’s time to shake all that off. Not because 2023 promises to be different, but because marketing chiefs have to be just as prepared for the hard times as the good. Their purview is to sail into the headwinds, overcome challenges and turn risks into opportunities.

So we asked some industry-leading CMOs—including several who participated in our Outlook cover story roundtable—about their professional New Year’s resolutions to find out how they’re approaching 2023.

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This story first appeared in the Jan. 9, 2022, issue of Adweek magazine. Click here to subscribe.