Chicano Batman Did a Pretty Excellent Version of 'This Land Is Your Land' for Johnnie Walker

L.A. soul band contributes to 'Keep Walking America'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Los Angeles-based funk quartet Chicano Batman breaks out a smooth bilingual cover of Woody Guthrie’s “This Land Is Your Land” for Johnnie Walker as part of the scotch whisky brand’s “Keep Walking America” campaign.

Now, musician/advertiser pairings don’t often produce good music—in fact, they almost never do—so Chicano Batman doesn’t have a high bar to clear. Nevertheless, they clear it. Lead singer Bardo Martinez has more than enough charisma to carry the song and the video on his back, and his band is funky without trying too hard at it.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in