Chewbacca Rips It Up in Our Galaxy’s Latest Parody of Cadbury’s ‘Gorilla’

Promo for a Star Wars tribute band

Headshot of Alfred Maskeroni

"A short time ago, in a county far, far away in the U.K. …"

Chewbacca shows off his mad Wookiee drumming skills in this great self-promo ad—a parody of Cadbury's "Gorilla"—for a real band made up of Star Wars characters (in which Chewie is indeed the drummer).

It's pretty great that Chewie has found another creative outlet. I don't speak Wookiee, but I'm pretty sure he'd say "RWGWGWARAHHHHWWRGGWRWRW" about his new gig. Actually, though, it seems he's been playing drums for years.

At the bottom of this post, you'll find some rare videos from his rise to rock 'n' roll royalty—even some other "Gorilla" parodies.

Meanwhile, the self-described "Earth's Greatest Sci-Fi Band," aptly named "Sci-Fi Band," might be my new favorite band in the universe. May the Force be with them.

The Wookiee has won again.


As promised, here is Chewie's rise to musical fame (and a haircut):


P.S.: Chewie also once thought he was Axl Rose …


… and sold cars.

@maskeroni Alfred Maskeroni is director of video for Adweek.