Chevrolet Just Wrote a Press Release Entirely in Emojis. Can You Decode It?

'Words alone can't describe' the 2016 Cruze

Headshot of Tim Nudd

We may be nearing peak emoji, as Chevrolet has become the latest brand to play around with the familiar icons—writing a press release almost entirely in emojis to announce something (who knows what?) about the Chevy Cruze.

The automaker explains: "Words alone can't describe the new 2016 Chevrolet Cruze, so to celebrate its upcoming reveal, the media advisory is being issued in emoji, the small emotionally expressive digital images and icons in electronic communication."

Chevy is challenging people to decode it. You can see the whole thing below. Or you can wait until 2 p.m. EDT today, when it will be decoded for you. The hashtag—because emojis sometimes just aren't enough—is #ChevyGoesEmoji.

UPDATE: Here is the translated version.


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@nudd Tim Nudd is a former creative editor of Adweek.
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