Check Out This Behind-The-Scenes Look at Scream…the Musical

From creative agency Sam & Miles Inc. comes a mockumentary about a theatrical adaptation of the classic horror film

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Horror films have a proud and lengthy history of using real-life gimmicks to draw in viewers, from director William Castle having actors dressed up as “nurses standing by” in case someone died of fright during showings of Macabre (1958) to the “No Late Admissions” rule that Alfred Hitchcock embraced for Psycho (1960). In the age of viral videos, this has taken on a whole new angle with pranks like “Carrie in the Coffee Shop” or “Devil Baby.”

To that end, creative agency and production company Sam & Miles Inc.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in