Another Cannes Lions is in the books, but before we all move on with our lives, now’s a good time to look back on the top winners from this year’s festival.
A Grand Prix was awarded in every category but one (Pharma) this year, and two categories, Film and Outdoor, awarded two winners each. There are certainly recurring themes, with environmental stewardship and awareness being a key factor for big winners like Palau Pledge (three Grand Prix) and Trash Isles (two Grand Prix).
Let’s take a look:
Brand Experience and Activation
Apple, “Today at Apple”
Country: USA
Creative Data
The Times / News U.K. and Ireland, “JFK Unsilenced”
Agencies: Rothco, Accenture Interactive, Screen Scene, CereProc
Country: Ireland
Creative Ecommerce
Microsoft, “Xbox Design Lab Originals: The Fanchise Model”
Agencies: McCann London, Craft Worldwide, Foreal
Country: U.K.
Creative Effectiveness
ITC, “Savlon Healthy Hands Chalk Sticks”
Agency: Ogilvy Mumbai
Country: India
Design
LADbible and Plastic Oceans Foundation, “Trash Isles”
Agency: AMV BBDO
Country: U.K.
Digital Craft
Billy Corgan, “Aeronaut Music Experience”
Agencies: Isobar U.S., Viacom
Country: USA
Direct
Palau Legacy Project, “Palau Pledge”
Agencies: Host/Havas, Song Zu, The Pool Collective, Yukfoo Animation, Red Agency
Country: Australia
Entertainment
KPN, “Evert_45”
Agencies: N=5 Amsterdam, Pupkin Film, Superhero Cheesecake, Maak, Mindshare, A Bigger Circle, Hill + Knowlton Strategies, Ambassadors, Soundcircus, Orange
Country: The Netherlands
Entertainment: Music
(Tie)
Apple, “Welcome Home”
Agencies: TBWA\Media Arts Lab, MJZ, OMD USA, Final Cut, Framestore
Country: USA
Entertainment: Music
(Tie)
Jay-Z and Roc Nation, “Smile”
Agency: Smuggler
Country: USA
Film
(Tie)
P&G, “The Talk”
Agencies: BBDO New York, Hearts & Science, Work Editorial, The Mill, Company 3, Pulse Music, Trinite Studios, Heard City, Egami Consulting Group, Barefoot Proximity, Burrell Communications
Country: USA
Film
(Tie)
P&G / Tide, “It’s a Tide Ad”
Agencies: Saatchi & Saatchi New York, Hearts & Science, Rattling Stick, Arcade Edit, The Mill, Personal Music, Heard City, Taylor, Marina Maher Communications, Platinum Rye Entertainment, MKTG
Country: USA
Film Craft
International Committee of the Red Cross, “Hope”
Agencies: Blur Films, Rushmore
Country: Spain
Glass Lion
Essity / Bodyform/Libresse, “#BloodNormal”
Agencies: AMV BBDO, Somesuch, Trim editing, 750mph, The Mill, Framestore
Country: U.K.
Grand Prix for Good
The ALS Association, “Project Revoice”
Agencies: BWM Dentsu, Finch, Rumble Studios, Haystac
Country: Australia
Health and Wellness
Montefiore Health System, “Corazon – Give Your Heart”
Agencies: John X Hannes, Serial Pictures, Exile Editorial, Active Theory, Barking Owl, A52, Harbor Picture Company
Country: USA
Industry Craft
SC Johnson / Kiwi, “Ali”
Agencies: Ogilvy Chicago, Havana1 Productions, Sandro Films, Heritage Auctions, PHD Chicago
Country: USA
—
Innovation
Colombia Ministry of Communications and Technology, “My Line”
Agencies: MullenLowe SSP3 Bogota
Country: Colombia
Lions Health Grand Prix for Good
Asha EK Hope Foundation, “Blink to Speak”
Agencies: TBWA\India
Country: India
Media
Tesco, “Food Love Stories”
Agencies: Mediacom, BBH London, ITV Creative, Global Radio, Facebook London, JCDecaux
Country: U.K.
Mobile
Reclame Aqui, “Corruption Detector”
Agency: Grey Brazil
Country: Brazil
Outdoor
(Tie)
Comedy Central, “The Daily Show Presents: The Donald J. Trump Presidential Twitter Library”
Agency: 23 Stories X Conde Nast
Country: USA
Outdoor
(Tie)
McDonald’s of Canada, “Follow the Arches”
Agencies: Cossette, Novus Media Canada, OMD Canada
Country: Canada
PR
LADbible and Plastic Oceans Foundation, “Trash Isles”
Agency: AMV BBDO
Country: U.K.
Print and Publishing
AB InBev/Budweiser, “Tagwords”
Agencies: Africa, Webcore, Landia, Marla Color Grading, Evil Twin
Country: Brazil
Product Design
“Kingo”
Agencies: Ogilvy Colombia, Kingo Energy, Ogilvy Guatamala, Powell Communications
Country: Colombia
Radio and Audio
AB InBev Africa/Carling Black Label, “Soccer Song for Change”
Agencies: Ogilvy Cape Town, Black Ginger, Deliverance Post Production, Video Cartel, The Workroom, 0307 Films
Country: South Africa
Social and Influencer
Nike, “Nothing Beats a Londoner”
Agencies: Wieden + Kennedy London, Riff Raff, Mr Pape, 750mph, Final Cut, Mindshare
Country: U.K.
Sustainable Development Goals
Palau Legacy Project, “Palau Pledge”
Agencies: Host/Havas, Song Zu, The Pool Collective, Yukfoo Animation, Red Agency
Country: Australia
Titanium
Palau Legacy Project, “Palau Pledge”
Agencies: Host/Havas, Song Zu, The Pool Collective, Yukfoo Animation, Red Agency
Country: Australia
(See video above.)
For much more news and info from this year’s Cannes Lions, be sure to check out all of Adweek’s coverage of the festival.
