Check Out All 30 Grand Prix Winners From Cannes Lions 2018

From innovative marketing to ideas that could improve the world

'Trash Isles,' an effort to create a new nation from giant floating garbage fields, even has it own currency.
AMV BBDO

Another Cannes Lions is in the books, but before we all move on with our lives, now’s a good time to look back on the top winners from this year’s festival.

A Grand Prix was awarded in every category but one (Pharma) this year, and two categories, Film and Outdoor, awarded two winners each. There are certainly recurring themes, with environmental stewardship and awareness being a key factor for big winners like Palau Pledge (three Grand Prix) and Trash Isles (two Grand Prix).

Let’s take a look:

Brand Experience and Activation

Apple, “Today at Apple”
Country: USA

Creative Data

The Times / News U.K. and Ireland, “JFK Unsilenced”
Agencies: Rothco, Accenture Interactive, Screen Scene, CereProc
Country: Ireland

Creative Ecommerce

Microsoft, “Xbox Design Lab Originals: The Fanchise Model”
Agencies: McCann London, Craft Worldwide, Foreal
Country: U.K.

Creative Effectiveness

ITC, “Savlon Healthy Hands Chalk Sticks”
Agency: Ogilvy Mumbai
Country: India

Design

LADbible and Plastic Oceans Foundation, “Trash Isles”
Agency: AMV BBDO
Country: U.K.

Digital Craft

Billy Corgan, “Aeronaut Music Experience”
Agencies: Isobar U.S., Viacom
Country: USA

Direct

Palau Legacy Project, “Palau Pledge”
Agencies: Host/Havas, Song Zu, The Pool Collective, Yukfoo Animation, Red Agency
Country: Australia

Entertainment

KPN, “Evert_45”
Agencies: N=5 Amsterdam, Pupkin Film, Superhero Cheesecake, Maak, Mindshare, A Bigger Circle, Hill + Knowlton Strategies, Ambassadors, Soundcircus, Orange
Country: The Netherlands

Entertainment: Music

(Tie)
Apple, “Welcome Home”
Agencies: TBWA\Media Arts Lab, MJZ, OMD USA, Final Cut, Framestore
Country: USA

Entertainment: Music

(Tie)
Jay-Z and Roc Nation, “Smile”
Agency: Smuggler
Country: USA

Film

(Tie)
P&G, “The Talk”
Agencies: BBDO New York, Hearts & Science, Work Editorial, The Mill, Company 3, Pulse Music, Trinite Studios, Heard City, Egami Consulting Group, Barefoot Proximity, Burrell Communications
Country: USA

Film

(Tie)
P&G / Tide, “It’s a Tide Ad”
Agencies: Saatchi & Saatchi New York, Hearts & Science, Rattling Stick, Arcade Edit, The Mill, Personal Music, Heard City, Taylor, Marina Maher Communications, Platinum Rye Entertainment, MKTG
Country: USA

Film Craft

International Committee of the Red Cross, “Hope”
Agencies: Blur Films, Rushmore
Country: Spain

Glass Lion

Essity / Bodyform/Libresse, “#BloodNormal”
Agencies: AMV BBDO, Somesuch, Trim editing, 750mph, The Mill, Framestore
Country: U.K.

Grand Prix for Good

The ALS Association, “Project Revoice”
Agencies: BWM Dentsu, Finch, Rumble Studios, Haystac
Country: Australia

Health and Wellness

Montefiore Health System, “Corazon – Give Your Heart”
Agencies: John X Hannes, Serial Pictures, Exile Editorial, Active Theory, Barking Owl, A52,  Harbor Picture Company
Country: USA

Industry Craft

SC Johnson / Kiwi, “Ali”
Agencies: Ogilvy Chicago, Havana1 Productions, Sandro Films, Heritage Auctions, PHD Chicago
Country: USA


Innovation

Colombia Ministry of Communications and Technology, “My Line”
Agencies: MullenLowe SSP3 Bogota
Country: Colombia

Lions Health Grand Prix for Good

Asha EK Hope Foundation, “Blink to Speak”
Agencies: TBWA\India
Country: India

Media

Tesco, “Food Love Stories”
Agencies: Mediacom, BBH London, ITV Creative, Global Radio, Facebook London, JCDecaux
Country: U.K.

Mobile

Reclame Aqui, “Corruption Detector”
Agency: Grey Brazil
Country: Brazil

Outdoor

(Tie)
Comedy Central, “The Daily Show Presents: The Donald J. Trump Presidential Twitter Library”
Agency: 23 Stories X Conde Nast
Country: USA

Outdoor

(Tie)
McDonald’s of Canada, “Follow the Arches”
Agencies: Cossette, Novus Media Canada, OMD Canada
Country: Canada

PR

LADbible and Plastic Oceans Foundation, “Trash Isles”
Agency: AMV BBDO
Country: U.K.

Print and Publishing

AB InBev/Budweiser, “Tagwords”
Agencies: Africa, Webcore, Landia, Marla Color Grading, Evil Twin
Country: Brazil

Product Design

“Kingo”
Agencies: Ogilvy Colombia, Kingo Energy, Ogilvy Guatamala,  Powell Communications
Country: Colombia

Radio and Audio

AB InBev Africa/Carling Black Label, “Soccer Song for Change”
Agencies: Ogilvy Cape Town, Black Ginger, Deliverance Post Production, Video Cartel, The Workroom, 0307 Films
Country: South Africa

Social and Influencer

Nike, “Nothing Beats a Londoner”
Agencies: Wieden + Kennedy London, Riff Raff, Mr Pape, 750mph, Final Cut, Mindshare
Country: U.K.

Sustainable Development Goals

Palau Legacy Project, “Palau Pledge”
Agencies: Host/Havas, Song Zu, The Pool Collective, Yukfoo Animation, Red Agency
Country: Australia

Titanium

Palau Legacy Project, “Palau Pledge”
Agencies: Host/Havas, Song Zu, The Pool Collective, Yukfoo Animation, Red Agency
Country: Australia
(See video above.)

For much more news and info from this year’s Cannes Lions, be sure to check out all of Adweek’s coverage of the festival.