Another Cannes Lions is in the books, but before we all move on with our lives, now’s a good time to look back on the top winners from this year’s festival.
A Grand Prix was awarded in every category but one (Pharma) this year, and two categories, Film and Outdoor, awarded two winners each. There are certainly recurring themes, with environmental stewardship and awareness being a key factor for big winners like Palau Pledge (three Grand Prix) and Trash Isles (two Grand Prix).
Let’s take a look:
Apple, “Today at Apple”
Country: USA
The Times / News U.K. and Ireland, “JFK Unsilenced”
Agencies: Rothco, Accenture Interactive, Screen Scene, CereProc
Country: Ireland
Microsoft, “Xbox Design Lab Originals: The Fanchise Model”
Agencies: McCann London, Craft Worldwide, Foreal
Country: U.K.
ITC, “Savlon Healthy Hands Chalk Sticks”
Agency: Ogilvy Mumbai
Country: India
LADbible and Plastic Oceans Foundation, “Trash Isles”
Agency: AMV BBDO
Country: U.K.
Billy Corgan, “Aeronaut Music Experience”
Agencies: Isobar U.S., Viacom
Country: USA
Palau Legacy Project, “Palau Pledge”
Agencies: Host/Havas, Song Zu, The Pool Collective, Yukfoo Animation, Red Agency
Country: Australia
KPN, “Evert_45”
Agencies: N=5 Amsterdam, Pupkin Film, Superhero Cheesecake, Maak, Mindshare, A Bigger Circle, Hill + Knowlton Strategies, Ambassadors, Soundcircus, Orange
Country: The Netherlands
(Tie)
Apple, “Welcome Home”
Agencies: TBWA\Media Arts Lab, MJZ, OMD USA, Final Cut, Framestore
Country: USA
(Tie)
Jay-Z and Roc Nation, “Smile”
Agency: Smuggler
Country: USA
(Tie)
P&G, “The Talk”
Agencies: BBDO New York, Hearts & Science, Work Editorial, The Mill, Company 3, Pulse Music, Trinite Studios, Heard City, Egami Consulting Group, Barefoot Proximity, Burrell Communications
Country: USA
(Tie)
P&G / Tide, “It’s a Tide Ad”
Agencies: Saatchi & Saatchi New York, Hearts & Science, Rattling Stick, Arcade Edit, The Mill, Personal Music, Heard City, Taylor, Marina Maher Communications, Platinum Rye Entertainment, MKTG
Country: USA
International Committee of the Red Cross, “Hope”
Agencies: Blur Films, Rushmore
Country: Spain
Essity / Bodyform/Libresse, “#BloodNormal”
Agencies: AMV BBDO, Somesuch, Trim editing, 750mph, The Mill, Framestore
Country: U.K.
The ALS Association, “Project Revoice”
Agencies: BWM Dentsu, Finch, Rumble Studios, Haystac
Country: Australia
Montefiore Health System, “Corazon – Give Your Heart”
Agencies: John X Hannes, Serial Pictures, Exile Editorial, Active Theory, Barking Owl, A52, Harbor Picture Company
Country: USA
SC Johnson / Kiwi, “Ali”
Agencies: Ogilvy Chicago, Havana1 Productions, Sandro Films, Heritage Auctions, PHD Chicago
Country: USA
—
Colombia Ministry of Communications and Technology, “My Line”
Agencies: MullenLowe SSP3 Bogota
Country: Colombia
Asha EK Hope Foundation, “Blink to Speak”
Agencies: TBWA\India
Country: India
Tesco, “Food Love Stories”
Agencies: Mediacom, BBH London, ITV Creative, Global Radio, Facebook London, JCDecaux
Country: U.K.
Reclame Aqui, “Corruption Detector”
Agency: Grey Brazil
Country: Brazil
(Tie)
Comedy Central, “The Daily Show Presents: The Donald J. Trump Presidential Twitter Library”
Agency: 23 Stories X Conde Nast
Country: USA
(Tie)
McDonald’s of Canada, “Follow the Arches”
Agencies: Cossette, Novus Media Canada, OMD Canada
Country: Canada
LADbible and Plastic Oceans Foundation, “Trash Isles”
Agency: AMV BBDO
Country: U.K.
AB InBev/Budweiser, “Tagwords”
Agencies: Africa, Webcore, Landia, Marla Color Grading, Evil Twin
Country: Brazil
“Kingo”
Agencies: Ogilvy Colombia, Kingo Energy, Ogilvy Guatamala, Powell Communications
Country: Colombia
AB InBev Africa/Carling Black Label, “Soccer Song for Change”
Agencies: Ogilvy Cape Town, Black Ginger, Deliverance Post Production, Video Cartel, The Workroom, 0307 Films
Country: South Africa
Nike, “Nothing Beats a Londoner”
Agencies: Wieden + Kennedy London, Riff Raff, Mr Pape, 750mph, Final Cut, Mindshare
Country: U.K.
Palau Legacy Project, “Palau Pledge”
Agencies: Host/Havas, Song Zu, The Pool Collective, Yukfoo Animation, Red Agency
Country: Australia
Palau Legacy Project, “Palau Pledge”
Agencies: Host/Havas, Song Zu, The Pool Collective, Yukfoo Animation, Red Agency
Country: Australia
(See video above.)
For much more news and info from this year’s Cannes Lions, be sure to check out all of Adweek’s coverage of the festival.
