Che Guevara Is Being Used to Sell 'Revolutionary' Office Space and Lofts in the U.K.

A viral tweet declares it 'the absolute worst'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Marxist revolutionary Che Guevara once said, “We cannot be sure of having something to live for unless we are willing to die for it.” And clearly what he had in mind was versatile and contemporary rental space in Bristol.

According to a passerby’s photo making the rounds on Twitter, a new mixed-use development called The Cigar Factory is using Guevara’s famous image (with added cigar and sunglasses) to promote its available office space and apartments. The tagline: “A revolutionary place to live and work.”

Predictably,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in