Charter Promises Great TV and Internet at the Most Comically Unlikely Times

Fast service for 'serious' business

A quartet of ads for Charter Communications' Spectrum package promise fast and convenient Internet service, and HD television for everyone … no matter how bedridden, ambitious, desperate or determined to watch football you may be. 

The first spot, "She Shed"—where men are forced out of their man caves and relegated to watching football in what looks like a huge dollhouse—highlights Spectrum's TV App.

"Pony Party" claims Spectrum's Internet is fast enough to order a llama from a petting zoo and dress it like a last-minute pony for your daughter's birthday. 

"Serious Business" shows how Spectrum Business benefits a company that makes diminutive dog hats. 

Finally, "Body Cast" notes that Spectrum's selection of HD channels is perfect for that everyday, totally relatable situation where you break every bone in your body in an attempt to go viral with skateboard stunts. 

Created by Saatchi & Saatchi New York, all four ads are quick and clever, and each premise connects solidly with both the Charter brand and the specific product being sold. (Also, it turns out that "she shed" is actually a thing people say. We weep for this planet.)


Client: Charter Communications

Agency: Saatchi & Saatchi, New York

Chief Creative Officer: Jay Benjamin

Executive Creative Directors: Chris Moreira, Mark Scholler

Associate Creative Director / Art Director: Mark Potoka

Senior Copywriter: Ross Wolinsky

Copywriter: Viktor Angwald

Executive Producer: Diane Burton

Management Director: L Parker Barnum

Management Supervisor: Paige Gruman O'Rielley

Account Executive: Ted Walker

Production Company: Interrogate

Director: Bart Timmer

Managing Directors: Jeff Miller, George Meeker

Producer: Jason Gilbert

Director of Photography: Simon Duggan

Editing House: Cosmo Street

Editor: Tom Scherma

Assistant Editor: Dave Otte

Executive Producer: Maura Woodward

Producer: Anne Lai

Visual Effects: Switch

Flame Artists: John Magel

Producers: Cara Flynn, Diana Dayrit

Music Company: Beacon

Composers: Andrew Feltenstein, John Nau

Executive Producer: Leslie DiLullo