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Charity Lights up Paris Billboards at Night to Help Women Feel Safer on the Streets

The campaign from HandsAway reignites a conversation about the safety of women and gender minorities in public spaces

Charity Lights up Paris Billboards at Night to Help Women Feel Safer on the Streets — The billboards will light up at more than 300 sites in the French capital from 9pm to 7am. TBWA\Paris

By Brittaney Kiefer

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People in France may be celebrating the recent end of their Covid curfew, but the easing of restrictions also opens the door to an age-old problem familiar to women and gender minorities around the world: the lack of safety in public spaces at night.

Before the pandemic, a study from France’s ONDRP (National Observatory of Crime and Criminal Justice) found that 28% of women and gender minorities refuse to go out alone at night. To help them reclaim and feel safer in public spaces, French charity HandsAway, which fights against sexist and sexual violence, has taken over billboards to light the darkest streets of Paris.

“Fearless

Brittaney Kiefer

Brittaney is Adweek's European creativity editor.

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