Charity Lights up Paris Billboards at Night to Help Women Feel Safer on the Streets

The campaign from HandsAway reignites a conversation about the safety of women and gender minorities in public spaces

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

People in France may be celebrating the recent end of their Covid curfew, but the easing of restrictions also opens the door to an age-old problem familiar to women and gender minorities around the world: the lack of safety in public spaces at night. 

Before the pandemic, a study from France’s ONDRP (National Observatory of Crime and Criminal Justice) found that 28% of women and gender minorities refuse to go out alone at night. To help them reclaim and feel safer in public spaces, French charity HandsAway, which fights against sexist and sexual violence, has taken over billboards to light the darkest streets of Paris. 




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in