Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Crispin Porter + Bogusky is installing USB ports in Vitaminwater bus-shelter ads in Boston, Chicago, New York, and Los Angeles. So, you get a quick energy boost from the drink, and now your digital devices get juiced while you wait for mass transportation to whisk you off to another soul-killing day in the cube. Awesome! Commenters on Engadget, a nerdy and entertaining lot, use the campaign's debut to probe various facets of our techo-consumer-crazed society.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in